About Crumpler Bags and feeling special
I think, deep down, that is why I buy Crumpler bags. Yes I like the design, yes I think they are high quality and yes I love the functionality. But they make me feel special. Lugging a Crumpler bag around says something about you. You’re very likely to be in the creative branch and most likely to keep a Mac in there. And I like that.
But a couple of times Crumpler didn’t make me feel special at all, even worse. I walked into a Crumpler stores before with my bright red Crumpler bag. Employees not doing much were hanging around. Not a word. No hello, no nod, no nothing. Strange. I don’t think it was me. Usually the Crumpler employees start talking about your shared passion, those great products. And I usually end up buying something, not this time obviously.
How easily these stores could have made a couple of more bucks. At least acknowledge a customer. And carrying a Crumpler bag into a Crumpler store spells out ‘returning satisfied customer, hello!’.
Hey, it’s no biggie. I’m sure I’ll buy more Crumpler stuff (even though I think they’re quite heavy). I just think they missed the easiest, cheapest opportunity to increase sales; sell more to existing customers. Make them feel special.
How do you make your customers feel special?
An extra thing to make you want a crumpler: if you see people on the street having a crumpler, you get a spontaneous smile on your face
.. I usually go a bit like: hey.. look! A crumpler! 
)
Yes indeed, it’s a bonus